Mcdonalds Swot Essay Example for Free

Mcdonalds Swot Essay-Strong brand name, image and reputation McDonalds is the 1 closely nutrient restaurant by sales with more than 31,000 restaurants serving burgers and fries in almost 120 countries. -technology McDonalds in Brazil is currently studying the installation of internet access terminals in some outlets as well as enabling customers to order online, this will reduce the waiting time in the midst of a customers orders and pick up of order. -Marketing Strategies Adults and children from all over the world know that Ronald McDonald is the face of restaurant chain. When costumers think about fast aliment they think about McDonalds first. -Focus on costumers McDonalds restaurant has a strategy that they call PLAN TO WIN the five elements of this plan to win ar PEOPLE, PRODUCTS, PLACE, PRICE and PROMOTION. This Plan, combined with financial discipline, has delivered strong results for companys shareholders. -Great training Strategies McDonalds is very serious on train ing managers. They have its own weapons platform to train managers the most professionally, which is called Hamburger University (the closes one to Aurora Il.Is located in Oakbrook Il. ) As a result they have many good managers who can dish up company development well. WEAKNESSES -Unhealthy food image McDonalds has been impacted by negative press like the documentary Supersize Me in which they blame the restaurant of impart to obesity in our society. -Competition McDonalds has to compete with many strong brand name in fast food industry such as Burger mightiness and Wendys. -Legal Action McDonalds has been involved in a number of lawsuits and other legal cases in the course.McDonalds force many others restaurant, company of just a coffee shop to change their brand name because of keeping MC letters. -Dissatisfied Franchisees They are beginning to become very dissatisfied with the fees that McDonalds are forcing them to endure for using their notorious fast-food brand. As a resu lt many franchisees are selling their businesses. OPPORTUNITIES -Healthy Foods McDonalds can develop new healthier products, more salads healthier desserts and maybe a vegetarian burger. -Coupons In this economy people are attracted to coupons (savings).Burger King and Wendys do this a lot. -Go Green McDonalds should research spurt energies and green packaging solutions and incorporate these findings as a part of their trade strategies and advertisements. -Allergens McDonalds should provide optional allergen free food items, such as gluten free and monkey nut free. THREATS -Public Health With a growing number of obesity cases among Americans, McDonalds will continued to be overshadowed by their previous product oblations, like their supersize Meal and their cut back salad selection.-Competition There are many new fast food brand enter to the market, Also more casual dining restaurants are increasing their burger offering and decreasing the price. If costumers are not really on a hurry they may choose this kind of restaurant instead of a fast food restaurant. Some of the restaurants that are doing this are, Chilis, TGI Fridays and AppleBees. -Environmental Issues This is one of the hottest topics all over the world. If McDonalds keeps using HCFC-22(This is a colorless gas, commonly use as propellant and refrigerant.Is 1810 times as powerful as carbon dioxide) it may lose customers, specially those who really care about the earth. -Contamination Any contamination of the food supply, especially E-coli. -They are a bench mark for creating Cradle to Grave marketing. Children grow up eating and enjoying McDonalds and then continue to adulthood. They entice children as two-year-old as one year old in to their restaurants with special meals, toys, playgrounds and popular movie character tie-ins. They have been criticized by many parent advocate groups for their marketing practices towards children which are seen as marginally ethical.